SIP has creatively launched the “Reading +” action plan to encourage reading. Links to e-books have been offered in various scenes of life.

In addition to 20 breakfast food trucks, 35 popular restaurants and beverage stores also offer QR codes which customers can scan to get a list of books. Several popular cafes at Ligong Causeway even promoted special products designed for the action plan.

An executive from SIP Public Cultural Center said the “Reading +” action plan is expected to break the spatial and temporal barriers so that people can read at any time and any place.